Internship at Rowmark
MARKETING: MAY 2022- APRIL 2023
During my internship, I was placed in the marketing team under the Graphic Designer. I collaborated with the Graphic Designer, Marketing Manager, and the Director of Content and Marketing for each project that I did. I worked hybrid so I communicated with the project team and other team members within the marketing team through email, instant messages, and in person. Rowmark is apart of The Rowmark Group (TRG), so I upheld brand standard six brand standard: Rowmark, Johnson Plastic Plus, Innovative Plastics Incorporated, Rowmark Custom Laminations, Gyford Decor, and TRG.
My work varied from:
- Social media and email campings
- Designed digital and print ads
- Factsheets and how-to-guides
- Photo manipulation to show customers how products could look personalized
- Updated home page heroes and other images for the website
Digital Graphics
This work varies from social media and email campaigns, to hero images, display ads, and other graphics for the web.
Sublimation Trend Box
Johnson Plastic Plus has a subscription box that in the beginning of my internship was sent out every month and about half way through changed to being sent out each season. Every other month, I made design files for each box and updated the insert. When it was switch to being sent out each season, I had the opportunity to redesign insert.
Before Redesign: Full Page Insert: The inset is very crowded, it has too much information that our customers do not need, and is a full page.
After Redesign: Half Page Insert The new design saves resources because it is now half a page. I simplified the information and uplifted that we provide free design files for each product.
Print Material
I made fact sheets, how-to-guides, print advertisements, and updated catalogs.
